Viperio
DELIVERED OUTPUT
Identity design, Design System, Art Direction, Uniform
ABOUT
Viperio is a professionalised Esports team with a competitive record spanning a decade. Featured in some of Britains biggest and most watched Esports Leagues and Tournaments. Founded by Chris Sword, a former British youth Champion in Kickboxing and avid gamer. Chris's team have gone from competing in their bedrooms From South Shields, Newcastle-Upon-Tyne, to Wembley Stadium and beyond.
WHAT WE DID
Viperio has no meaning as a name, so our first goal was to give the identity meaning. For us, it mean't delving into their history and making their origin and their founding beliefs part of their identity.
Esports is a tricky industry to navigate, often without funding, founders wear many hats, so we designed a system with elements which non-design oriented personel could use to create consistent, on brand social imagery.
Uniform is part of the tradition, Jersey's are often treated as a flagship product of the brand, as a player and supporter.