Jacc's Coffee
ABOUT
Jaccs Coffee is a family-run business that prides itself on offering top-quality flavoured products.
Located in Dunstable where you can try any flavour for £1 per cup. Jacc's regularly attend food festivals and events across the nation selling their flavoured goods.
The goal of Jaccs is to upscale out of the festival circuit and into supermarkets where their products can be available nationwide at fair trading prices.
SOLUTION
To retain the original branding's quirky serif feel whilst looking on part with high-street branding I strategised a new identity system that would capture the fibres of both these worlds.
A custom-designed Serif wordmark with a complimenting sub-heading to give the design a vintage and homemade feel.
Packaging for bag and tin variations of their coffee products, featuring a simple but effective wordmark partner to dress the designs as well as, stationary and storefront decals which to take full advantage of the new wordmark.
DELIVERED OUTPUT
Identity design, Signage, Packaging, advertisement,
